Meta Has Introduced a Verification Program
It was recently announced that Meta would be introducing a verification program for creators on all of their apps; Facebook, Instagram and WhatsApp. What does this mean for users? Basically you can pay to play, more so even, not just for Meta paid ads but now to verify yourself and your business pages.
Meta has offered some options for packages, these prices are all in USD, so for our Canadian clients we will need to do some conversions. For Businesses it’ll cost $21.99USD per month when purchased on the website and $27.99USD per month when purchased via the app. There are also combined packages available for both Instagram and Facebook, the cost will be $34.99USD. Individuals also have the option to be verified at a cost of $19.99USD per month, this is also for a combined package.
Benefits of Being Verified
When you choose to verify yourself or your business, or both, there will be some added benefits. Not only will potential customers know that you are truly you and not an impostor, but they’ll have added faith in your company.
Verified users on all Meta platforms will have proactive account protection, direct account support, verification and exclusive features. This is a new feature and we’ll have to see how this will benefit businesses in the long run, but it seems to be a great idea and might be worth the extra cost.
- Proactive Account Protection
- Get protection against someone trying to be you (or your business) through account monitoring and secure your account with two factor authentication.
- Direct account support
- Speak to a real person about any issues you’re experiencing with your account.
- Helps your community know that it’s you (or your business) with a verification badge.
- Exclusive Features
- Use exclusive stickers for your Instagram and Facebook stories and more.
We would recommend to all of our clients to consider this as something that might work within their social media monthly budget. This is a feature that we can explore together and learn about as it becomes more important and popular during this launch.
Should You or Your Business Get Verified?
This is entirely up to you and we encourage you to contact us today to discuss the benefits further. With our comprehensive social media management and results driven services, i2bGlobal always strives to provide the best to our clients.
Other platforms have introduced verification services as well such as X (formally Twitter) and LinkedIn. We’re still learning what this might look like for the future for our clients and we’re excited to see where it goes.
If you’re interested in our social media management services please contact us today. We also offer social media strategy, account setup, content creation and curation, online reputation management, social media advertising and performance analytics and reporting.
To contact us at i2bGlobal please feel free to call us directly at 1-888-422-9322 or email us at email@example.com.