Wednesday, January 31, 2018
Search Engine Optimization
This January 2018, Google started sending out emails to webmasters introducing their new Search Console, to help you manage your presence on Google Search. We set out to check it out.
Since we manage a ton of websites, we've been getting all these emails with the subject line: Introducing the new Search Console for ___ website. This is what it reads:
Search Console is introducing a redesigned product to help you manage your presence on Google Search. The new Search Console was rebuilt from the ground up to provide the tools and insights that site owners and SEOs have been asking for. You can now confirm which of your pages are indexed and get information on how to fix indexing errors. You can also monitor your performance on Google Search with 16-months of data (to enable year-over-year comparisons).
We recommend checking your current status using the new Search Console today, as we will only notify you if your site data changes from the current state.
When playing with the new tool, we can see that it's a powerful reporting tool. It does a great job at offer a better visual depiction of the information interesting to webmasters. It has three main areas on dashboard: Performance, Index coverage and Enhancements. Each card takes you to that section where you can setup and view reports.
In the Performance section you can see things like total clicks, total impressions, average CTR (click through rate), average position. And it does this in a way that you can select different filters e.g. time periods, and compare it against previous. You can also filter your search type based on web, video and image, and you can compare them. This tells you what type of content is bringing visits to your site and how they perform when compares to others e.g. images vs. video, web vs. images, etc.
You can also see what queries brought you the most clicks and impressions, or what pages, or what countries or what devices. And again, you can compare it with another page or country or device. It's very cool how you can dig to interesting information.
Index coverage section shows sitemap errors and warnings Google crawler may have ran into. For example, these pages ... caused an error because the submitted URL in sitemap, was actually not found by the Google crawler. Same for redirect errors. Giving you a chance to fix your site and score points with Google.
The last section Enhancements shows certain validation errors and trends related to Breabcrumb, Corporate Contact, Carousel, Logo, Sitelinks Searchbox, Social Profile. For example, if your breadcrums are not marked up correctly you will hear about it here. Lear more here https://developers.google.com/search/docs/guides/search-gallery#enhancements
In conclusion, Google did an awesome job with the new tool. We encourage all webmasters to check it out and play with it. See what kind of interesting diagnostic and/or reporting you can generate. Monitoring your Google Webmaster account is important and should be done at least once a month, and on bigger e-commerce sites, even more frequent. This is one of those service we offer at i2b Global to our clients.
Tuesday, January 16, 2018
What is a SPA? Single-Page Applications (SPAs) are Web apps that load a single HTML page and dynamically update that page as the user interacts with the app. SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant page reloads.
i2b Global has recently acquired skills to develop SPAs for our clients, specifically using Angular web technology. If you have a project that you would like us to work on, please contact us and let's talk.
Angular.io - one framework, mobile & desktop is already at version 5.2 as of this article's publishing. The framework has matured a lot and can be used to develop small to enterprise sized, modern, web applications that will work across all platforms. Everything is organized in modules and components. This is yet another benefit of using Angular. You can reuse code and make it modular so that different people can work on different parts and put it together.
Examples of well know web apps done in Angular is Google's Gmail and YouTube! Speed and performance is important if you want your users to really accept and love the tools you build. That's why Angular is focused on achieve the maximum speed possible, and has scalability in mind. Check out this Angular example https://embed.plnkr.co/?show=preview
We are very excited to announce our offering of this service! If you have a project that you would like us to work on, please contact us and let's talk.
Saturday, December 30, 2017
After fifteen long years we decided it was time to finally re-design and update our corporate website. We are always so busy with project that we simply have little time to do our own website. But hey, that's a good problem to have, right?!
To accompany our new website, we also made a new company promotional video that's now on our YouTube channel. Check it out below.
As you can see we are always striving to push the envelope further!