PPC management

PPC Management Service

Target the right people, at the right time, with the right message — even as ad costs and competition rise.

With 20+ years in digital marketing, i2b Global plans, launches, and optimizes paid campaigns that cut through today’s crowded auction environment. We turn attention into revenue across Google Ads, Facebook/Instagram Ads, and Microsoft (Bing) Ads with a disciplined, data-led approach.

Why Work with i2b Global for PPC

Paid media has changed. i2b Global helps you win in this new reality.

Higher CPCs, more automation, and less visibility into queries and audiences — we design and manage campaigns to perform in today’s environment, not last year’s.

Immediate reach and demand capture: i2b Global makes sure you’re visible where it matters most — when people are actively searching, scrolling, and ready to act across Google, Facebook/Instagram, and Microsoft Ads.
Intent and audience precision across search and social: We combine keyword intent with audience signals, remarketing, and your first-party data so your ad spend focuses on people most likely to convert.
Full-funnel orchestration: Our team builds and coordinates awareness, consideration, conversion, and remarketing campaigns so every click has a logical next step instead of living in silos.
Relentless optimization and transparent reporting: We optimize weekly and report on what actually matters: leads, qualified pipeline, sales, and ROAS — not just clicks and impressions. You see exactly what we changed, why, and what moved the needle.

What You Get with i2b Global Paid Media Management

Adaptive strategy built for today’s PPC landscape: i2b Global navigates rising CPCs, platform automation, and data gaps with a strategy that balances human judgment and smart use of AI.
Always-on demand capture: We keep you in front of high-intent prospects at the moments they’re ready to enquire, book, or buy.
Smarter targeting, less waste: By layering search intent, audience data, and remarketing, we reduce wasted spend and push more of your budget toward likely buyers.
A connected funnel, not random campaigns: From cold traffic to repeat customers, we design journeys — not one-off ads — so your paid media supports the entire revenue engine.
Clarity on performance: You get transparent dashboards, plain-language insights, and a clear connection between ad spend and business outcomes.

PPC Outcomes We Focus On

Lower CPA and higher ROAS, even as click costs rise
More qualified leads and sales (not just clicks or impressions)
Scalable spend with smart guardrails to protect efficiency
Feedback loops that strengthen SEO, content, and sales messaging

Our Comprehensive PPC Management Services

Strategy and Account Architecture

Market and competitor scan; offer and funnel mapping
Campaign structures built to scale:

Google Search, Performance Max, YouTube Video
Meta (Facebook/Instagram) including Advantage+
Microsoft (Bing) search and audience campaigns

Budget and bid strategy by objective (lead gen vs. e-commerce vs. hybrid)
Clear testing roadmap for audiences, creatives, and landing pages

Creative and Messaging

Ad copy and creative concepts (static, carousel, and short-form video)
Clear value propositions, angles, and hooks tailored to your ICP
Strong CTAs aligned with your sales process
Landing page recommendations and A/B tests to lift conversion rate

Day-to-Day Optimization

Keyword and query management (negatives, match types, RSA asset grading)
Audience expansion and exclusions; smart use of first-party data (remarketing, customer lists, lookalikes)
Bid, placement, and device optimizations tuned to profitability
Structured experiments for ads, creatives, offers, bidding, and landing pages
Ongoing hygiene: broken links, disapproved ads, policy issues, and wasted spend

Tracking and Analytics

GA4 plus Google / Microsoft / Facebook Conversion API setup and validation
Conversion tracking for forms, calls, e-commerce, and micro-conversions
Lead quality checks and offline conversion imports where applicable
Dashboard reporting and weekly insight summaries tied to revenue, not just traffic

Platforms We Run and How We Use Them

Google Ads Management

Search to capture high-intent demand in a privacy-constrained world
Performance Max for scaled reach with feed and creative guardrails
Display, Discovery, and YouTube for awareness, nurturing, and remarketing
Advanced tactics: RSA asset optimization, query sculpting, audiences layered onto search, offline conversions, lead quality filters, and brand-safety controls

Facebook and Instagram Ads Management

Advantage+ and structured audience stacks for scalable prospecting
Robust remarketing (site visitors, video viewers, engaged users, lists)
Creative testing framework (UGC-style, product/demo, testimonial, offer-driven)
Funnel-aligned campaigns (cold, warm, hot) so budget follows performance

Microsoft (Bing) Ads Management

Efficient incremental intent with often lower CPCs than Google
Smart imports from Google Ads with Bing-specific query and audience tuning
LinkedIn profile targeting layers where applicable (job title, industry, company size)

How We Apply AI to PPC

Platforms are more automated than ever — but blindly trusting automation is expensive. We use AI to speed up learning and protect your budget, while keeping strategy human-led.

Faster creative ideation (human-edited): Generate multiple ad angles, hooks, and headlines for testing; keep what wins, discard what doesn’t.
Anomaly detection: Catch sudden swings in CPC, CVR, CPA, or ROAS and flag them quickly before they drain spend.
Predictive pacing and budgeting: Forecast whether we’re on track to hit monthly targets and suggest safe reallocations across campaigns and channels.
Query and audience insights: Surface new converting search terms, build stronger negative lists, and identify high-fit audiences and placements.
Quality signal tuning for automated campaigns (Performance Max, Advantage+): Refine assets, feeds, and conversion signals so algorithms optimize toward real business outcomes, not vanity metrics.

Get Started Today

Ready to turn your ad spend into predictable leads and revenue? Contact i2b Global today to see how our tailored PPC management can lower your CPA, boost ROAS, and unlock scalable growth across Google, Facebook/Instagram, and Microsoft Ads. Let us audit your current setup and map a focused 90-day plan to get your campaigns performing.

Get A Free Consultation

FAQs for Our PPC Management Service

We've gathered some of the most common questions about PPC advertising, Google Ads management, landing pages, and conversion tracking. These answers can help you understand how paid search campaigns work and how i2B Global helps businesses generate more qualified leads online.

How much does Google Ads management cost?

Google Ads management costs depend on the size of your campaign, the number of locations you want to target, the competitiveness of your industry, and how much ongoing optimization is required. At i2B Global, we review your business goals, target market, current website, and advertising budget before recommending a PPC strategy that fits your needs.

Our goal is to help you spend your ad budget more effectively by improving keyword targeting, ad copy, landing page performance, conversion tracking, and campaign structure.

How much should I spend on Google Ads each month?

Your monthly Google Ads budget should be based on your industry, service area, average cost per click, competition level, and lead goals. Some industries can generate traffic with a smaller budget, while competitive services such as legal, home improvement, IT, healthcare, or digital marketing may require a higher monthly spend to collect enough clicks and conversions.

We help businesses set realistic PPC budgets by reviewing keyword costs, search demand, conversion goals, and the estimated number of clicks needed to generate meaningful results.

How long does it take to get leads from Google Ads?

Google Ads can start generating traffic shortly after a campaign goes live, but lead generation depends on factors such as search volume, budget, keyword intent, ad quality, landing page experience, and competition. Some campaigns may receive inquiries within the first few days, while others need several weeks of testing and optimization.

We monitor performance closely after launch and adjust keywords, negative keywords, bids, ads, and landing pages to improve lead quality and reduce wasted ad spend over time.

Can you fix an existing Google Ads campaign that is not converting?

Yes. If your Google Ads campaign is getting clicks but not generating leads, we can review the campaign structure, keyword list, search terms, negative keywords, ad copy, bidding strategy, location targeting, conversion tracking, and landing page performance.

Many underperforming PPC campaigns waste budget on broad keywords, irrelevant search terms, weak landing pages, poor tracking setup, or targeting settings that are too broad. Our goal is to identify what is limiting performance and make practical improvements that help attract more qualified leads.

Do you create landing pages and conversion tracking for PPC campaigns?

Yes. A strong PPC campaign needs more than keywords and ads. The landing page should match the search intent, clearly explain the service, include strong calls to action, and make it easy for visitors to contact your business.

We can help create or improve PPC landing pages and set up conversion tracking for form submissions, phone calls, button clicks, and other important actions. Accurate tracking allows us to understand which campaigns, keywords, and ads are generating real results.

What is the difference between SEO and PPC?

SEO focuses on improving your website’s organic visibility in search results over time, while PPC allows you to pay for ads that appear when people search for your products or services. SEO is usually a longer-term strategy, while PPC can help your business get visibility and traffic more quickly.

Many businesses benefit from using SEO and PPC together. PPC can generate immediate traffic and data, while SEO builds long-term visibility, trust, and organic search performance. A combined strategy can help your business appear in more places when potential customers are searching online.