Creative Design & Visual Assets

At i2b Global, creative design isn’t a standalone service—it’s a powerful enhancement to everything we build. Whether we’re developing your website development solutions, managing your PPC advertising campaigns, or executing your social media marketing strategy, strong visuals are what transform strategy into performance. Our creative team works closely with our Search Engine Optimization, PPC, and development specialists to ensure every visual asset supports a measurable marketing objective.

Design is more than aesthetics. It’s visual communication with purpose. We combine typography, imagery, layout psychology, and brand consistency to ensure every marketing asset works cohesively and drives measurable results. We work with professional design tools such as Adobe Creative Suite and Canva, depending on your needs, ensuring flexibility, efficiency, and easy collaboration when required.

Every visual we create supports a larger objective—traffic, engagement, or conversions. Our creative design services integrate directly into:

Website Visual Design

As part of our website development services, we create custom visual elements that elevate user experience and reinforce your brand credibility, including:

• Custom banners and hero sections
• Web icons and UI elements
• Conversion-focused landing page layouts
• Branded graphics and infographics

We also design or refine your logo during your website launch to ensure a cohesive brand presence across all digital touch points. Your website doesn’t just look good—it guides visitors toward action.

PPC & Advertising Creatives

Ad performance depends heavily on visuals. We create:

• High-converting display ad creatives
• Google & Meta ad graphics
• Short-form promotional video ads (Reels, Shorts, Stories)
• A/B test variations for static and video campaigns
• Campaign-specific promotional banners

Our creatives are built to capture attention instantly, improve click-through rates, lower acquisition costs, and align precisely with your campaign strategy.

Social Media Creative Assets

Consistency builds recognition. Recognition builds trust. We design branded social media assets that:

• Branded post templates and carousel designs
• Short-form video content (Reels, TikTok, Shorts)
• Story graphics and animated posts
• Promotional and campaign-based creatives
• Platform-optimized video thumbnails and covers

From promotional graphics to carousel templates, every design supports your broader marketing goals. We ensure our design assets are optimized for platform algorithms and audience behaviour patterns.

We don’t start with design software—we start with strategy.

1. Strategic Brand Alignment
   We ensure all creative assets align with your existing brand identity (or the one we develop for you).
2. Conversion-Focused Creative Development
   Each design is built with a specific purpose—conversion, engagement, awareness, or retargeting.
3. Data-Driven Optimization
   We analyze how visuals perform and refine them to maximize ROI.
4. Cross-Platform Deployment
   We provide optimized file formats tailored for web, ads, social platforms, and editable Canva access when requested.

We've gathered the most common questions about our creative design services to help you better understand how we support website development, PPC campaigns, and social media marketing. If you need more details, feel free to contact us directly — we’re happy to help.

Is creative design included in website or marketing packages?

Can you work with our existing brand guidelines?

Do you create standalone logos?

Do you design video creatives for ads and social media?

Will we receive editable design files?

Great marketing requires great visuals. When strategy and design work together, performance follows. Let’s create creative assets that don’t just look impressive — but actively generate leads, engagement, and measurable growth.