Wednesday, August 9, 2023     Clarissa Balerite     Search Engine Optimization

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Search Engine Optimization (SEO) is a dynamic field, constantly evolving with changes in technology, user behavior, and search engine algorithms. As we dive deeper into 2023, it's essential for SEO specialists to remain updated with the latest trends. Here are some of the emerging and continuing trends that are shaping the world of SEO.

  1. Core Web Vitals & Page Experience Update

    • Google's focus on page experience continues to intensify. The Core Web Vitals – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) – remain crucial indicators of user experience.
    • Optimizing for these metrics not only helps in rankings but also provides a superior user experience, which can lead to increased engagement and conversions.
  2. Increased Importance of E-A-T

    • Expertise, Authoritativeness, and Trustworthiness (E-A-T) have become central to Google's assessment of content quality. This means that content should be backed by expert opinions, verifiable facts, and credible sources.
  3. Voice Search & Semantic SEO

    • As smart speakers and voice-activated systems like Amazon's Alexa and Google Assistant become more prevalent, optimizing for voice search is critical.
    • Instead of traditional keyword-based search, voice search often involves full-sentence questions. SEOs should consider this when crafting content, ensuring that it answers common queries concisely.
  4. Mobile-First Indexing as a Standard

    • Ensuring that your website is mobile-friendly is no longer optional. Google predominantly uses the mobile version of content for indexing and ranking.
  5. AI & SEO Integration

    • Tools powered by artificial intelligence and machine learning are becoming invaluable for SEO. From content optimization to predictive analysis, AI can provide deeper insights and automate many mundane tasks.
  6. Video SEO

    • Video content continues its upward trajectory. Platforms like YouTube, TikTok, and Instagram have made video content crucial. SEOs should consider transcriptions, optimized video titles, descriptions, and tags to enhance visibility.
  7. Data Privacy and its Implication on Analytics

    • With more browsers blocking third-party cookies and users becoming conscious of their online privacy, traditional tracking methods are becoming less effective. SEOs may need to find alternative methods or tools to gather comprehensive user data.
  8. Local SEO and Google My Business

    • As more businesses establish an online presence, there's fierce competition in the local SEO space. Ensuring your business has up-to-date information, collecting reviews, and posting regularly on Google My Business can enhance local visibility.
  9. Long-Form Content and Topic Clusters

    • Comprehensive, long-form content that covers a topic in-depth can position a website as an authority on a subject. This approach, combined with topic clusters and pillar pages, can provide a better structure for search engines and users.
  10. Adaptive SEO

    • Given the frequent algorithm updates, SEOs should be agile and adaptive. Continuous learning, testing, and iterating are the keys to staying ahead.


The SEO landscape in 2023 is characterized by a blend of technological advancements and a renewed focus on user experience. By staying updated with these trends and continuously adapting, SEO specialists can ensure that their strategies remain effective and their websites stay visible in this ever-evolving digital ecosystem.

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  July 20, 2023

We have been using I2B Global for over 5 years and for multiple business ventures, and we could not be more pleased with the service we have received. Bob and his team have been incredibly accommodating, supportive, and always share their wealth of experience. I could not recommend I2B Global more, Thanks for all your work.

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Ace Luxury
  August 22, 2021

To Bob, Bojan, and the I2B Global Team: Thank you so much for the outstanding work you have done for us so far. Your way of responding to our needs is truly a breath of fresh air in this fast paced era we live in. We continue to add more services your firm has to offer given how effective your site design and SEO has been. We look forward to continued growth along with you for years to come. Keep up the excellent work.

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Grant McGuinty
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As a neophyte in the software business I cannot express enough how happy I am to deal with Bob Gill at i2b Global Inc. The company is with me every step of the way. Kind, professional and very responsive are the best words to describe them. I look forward to grow with them in the future with my FinalDocx by Executor Choice distribution business.

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Al Mickeloff
  February 12, 2017

We have been a client of I2b Global Inc. since 2007. While they are a smaller company, they have the knowledge, experience and responsiveness of a much larger firm and they are up-to-date with the latest online improvements and trends. Similar to other web development companies, they can build you a nice website but where they excel is at the customizations needed for your business and most importantly delivering these changes at a reasonable price with expert guidance and advice. Any support issues or change requests are dealt with very quickly and it is not uncommon to see this happen even in the evenings and weekends. If you need a professional website and a reliable company to support and host it we highly recommend I2b Global Inc. Al Mickeloff, Marketing Manager – Canadian Warplane Heritage Museum

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