Wednesday, January 31, 2018     Bojan     Search Engine Optimization

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This January 2018, Google started sending out emails to webmasters introducing their new Search Console, to help you manage your presence on Google Search. We set out to check it out.

Since we manage a ton of websites, we've been getting all these emails with the subject line: Introducing the new Search Console for ___ website. This is what it reads:

Search Console is introducing a redesigned product to help you manage your presence on Google Search. The new Search Console was rebuilt from the ground up to provide the tools and insights that site owners and SEOs have been asking for. You can now confirm which of your pages are indexed and get information on how to fix indexing errors. You can also monitor your performance on Google Search with 16-months of data (to enable year-over-year comparisons).

We recommend checking your current status using the new Search Console today, as we will only notify you if your site data changes from the current state.

When playing with the new tool, we can see that it's a powerful reporting tool. It does a great job at offer a better visual depiction of the information interesting to webmasters. It has three main areas on dashboard: Performance, Index coverage and Enhancements. Each card takes you to that section where you can setup and view reports.

In the Performance section you can see things like total clicks, total impressions, average CTR (click through rate), average position. And it does this in a way that you can select different filters e.g. time periods, and compare it against previous. You can also filter your search type based on web, video and image, and you can compare them. This tells you what type of content is bringing visits to your site and how they perform when compares to others e.g. images vs. video, web vs. images, etc.

You can also see what queries brought you the most clicks and impressions, or what pages, or what countries or what devices. And again, you can compare it with another page or country or device. It's very cool how you can dig to interesting information.

Index coverage section shows sitemap errors and warnings Google crawler may have ran into. For example, these pages ... caused an error because the submitted URL in sitemap, was actually not found by the Google crawler. Same for redirect errors. Giving you a chance to fix your site and score points with Google.

Google search-console - Index coverage panel

The last section Enhancements shows certain validation errors and trends related to Breabcrumb, Corporate Contact, Carousel, Logo, Sitelinks Searchbox, Social Profile. For example, if your breadcrums are not marked up correctly you will hear about it here. Lear more here

In conclusion, Google did an awesome job with the new tool. We encourage all webmasters to check it out and play with it. See what kind of interesting diagnostic and/or reporting you can generate. Monitoring your Google Webmaster account is important and should be done at least once a month, and on bigger e-commerce sites, even more frequent. This is one of those service we offer at i2b Global to our clients.

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  July 20, 2023

We have been using I2B Global for over 5 years and for multiple business ventures, and we could not be more pleased with the service we have received. Bob and his team have been incredibly accommodating, supportive, and always share their wealth of experience. I could not recommend I2B Global more, Thanks for all your work.

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Ramon P. Schuler
  February 19, 2022


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Ace Luxury
  August 22, 2021

To Bob, Bojan, and the I2B Global Team: Thank you so much for the outstanding work you have done for us so far. Your way of responding to our needs is truly a breath of fresh air in this fast paced era we live in. We continue to add more services your firm has to offer given how effective your site design and SEO has been. We look forward to continued growth along with you for years to come. Keep up the excellent work.

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Grant McGuinty
  March 19, 2021

As a neophyte in the software business I cannot express enough how happy I am to deal with Bob Gill at i2b Global Inc. The company is with me every step of the way. Kind, professional and very responsive are the best words to describe them. I look forward to grow with them in the future with my FinalDocx by Executor Choice distribution business.

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Al Mickeloff
  February 12, 2017

We have been a client of I2b Global Inc. since 2007. While they are a smaller company, they have the knowledge, experience and responsiveness of a much larger firm and they are up-to-date with the latest online improvements and trends. Similar to other web development companies, they can build you a nice website but where they excel is at the customizations needed for your business and most importantly delivering these changes at a reasonable price with expert guidance and advice. Any support issues or change requests are dealt with very quickly and it is not uncommon to see this happen even in the evenings and weekends. If you need a professional website and a reliable company to support and host it we highly recommend I2b Global Inc. Al Mickeloff, Marketing Manager – Canadian Warplane Heritage Museum

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